Creativity's PlayList

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A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit

Air France "Pool"

A new musical brand ID for Air France.

Agency: BETC Euro RSCG, Paris

Creative Director: Rémi Babinet

Production company:

Musical artist: aswefall

Lexus "Robots"

Caution: Graphic scenes of robot-on-car love.

Agency: Team One El Segundo

Executive creative director: Chris Graves

Production company: MJZ

Musical Artist: Jem

Burger King "Big Air"

The buckin' chicken? Meet huckin'chicken.

Agency: Crispin Porter & Bogusky, Miami

Creative director: Rob Reilly

Production company: Hungry Man

Music company: Beacon Street Studios

Kia "Music Video"

Kia channels the Flock of Seagulls

Agency: David And Goliath, Los Angeles

Group creative director: Ray Johnson

Production company: The Artists Company

Music company: Beacon Street Studios

Rexona "Musical"

A happy showtune scores some filthy visuals.

Agency: Vegaolmosponce

Executive creative director: Hernán Ponce

Production company: Rebolucion

Music: CCCI
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