Creativity's PlayList

A monthly guide to the songs behind the spots. To see these commercials and hear their soundtracks, visit

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Coca-Cola: "Happiness Factory"

A sparse melody comes to life with a palette of boings, clings, tings and plonks as rich as the characters in Coke's inner world.

Agency: Wieden & Kennedy, Amsterdam

Director: Kylie Matulick/Todd Mueller, Psyop

Beck's: "Four Steps"

Clunky, bass-driven jam.

Agency: Leo Burnett, London

Director: Dougal Wilson, Furlined

Musical artist: The Flaming Lips

Song: "It Overtakes Me/The Stars Are So Big ..."

Lynx (UK): "Billions"

What is the sound of a billion boobs bouncing?

Agency: BBH, London

Director: Fredrik Bond,

MJZ London

Volkswagen Rabbit: "Multiply"

Klezmer-inspired hook and ukulele rhythm.

Agency: Crispin Porter & Bogusky

Director: Nicolai Fuglsig, MJZ

Music company: Ten Music

Song: "The Birds and the Bees"

Coca-Cola: "Inspiration"

"We sit, we think, we drink."

Agency: Wieden & Kennedy, Amsterdam

Director: James Price, Transistor Studios

Musical artist: King Creosote

Song: "Bootprints"
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