McManus Takes Over CBS News

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CBS News President Andrew Heyward is leaving the company and will be replaced by Sean McManus, currently president of CBS Sports. Mr. McManus will continue in his current role. Mr. Heyward's last day is Nov. 7. He told Advertising Age he hoped to remain in the media business and would be looking at a variety of roles in the coming months.

Mr. McManus was named president of CBS Sports in 1996. He was instrumental in regaining the rights to the NFL for the network in 1998 and led the negotiations in the landmark agreement with the National Collegiate Athletic Association that netted CBS exclusive rights to the NCAA men's basketball tournament. Mr. McManus said his priority would be to improve the ratings of "CBS Evening News" and "The Early Show," both of which rank third among broadcast network newscasts. See QwikFIND aar06w

NBC prime time hits video on demand
NBC Universal has agreed to put its prime-time entertainment programming on a restricted form of video on demand, via an agreement with Time Warner Cable. Viewers will be able to watch shows such as "The West Wing" and "ER" over a new service called Start Over. Viewers, in effect, can choose when they want to start watching a night of prime time. The only caveat is that viewers must tune in to at least the last minute of the show to watch it from the start; they will not be able to go back to a show that has already finished airing. All ads scheduled during those shows will be run. A spokesman for Time Warner Cable said the service would begin in the next week or two on its South Carolina system and would then roll out to other cable systems. See QwikFIND aar06g

Bedford execs face circulation-fraud charges
In a show that the federal investigation into magazine and newspaper circulation fraud continues, a U.S. attorney accused two executives at Bedford Communications with trying to falsely inflate the circulation of the niche title Laptop. The pair was charged with scheming to fraudulently boost circulation by hiring a distributor to accept 15,000 copies that Bedford would later claim as paid circulation, whether or not they were delivered anywhere. According to court documents, the executives cut a deal this year with a man who said he was the financial backer of a new distribution company. The financial backer was actually an undercover investigator for the Inspector General of the Port Authority of New York and New Jersey. One of the men charged did not return calls; the other could not be reached. See QwikFIND aar06j

WSJ offers 'open house' to lure Web subscribers
As other paper-and-ink publishers keep struggling to make the Web work for them, The Wall Street Journal said it has scheduled another weeklong "open house"-during which Web surfers will be able to visit the paid-access without paying or even registering-for Nov. 7-12. The promotion is a reprise of last year's first free week, which saw traffic spike 90% and led to about 10,000 new subscribers, the company said. This year it has also become an ad-sales bonanza, with advertisers like Charles Schwab and Chase Bank USA paying six-figure sums for a day's worth of home-page takeovers (and ad dominance going three clicks deep). See QwikFIND aar06u

McDonald's to offer nutrition labels
Amid a revived obesity lawsuit and continuing government scrutiny, McDonald's Corp. last week said it will roll out global packaging listing nutritional information with icons and bar charts during the Winter Olympics in Turin, Italy. Graphics for calories, fat, protein, carbohydrates and sodium will appear on packaging along with a value and government recommended allowances. The move further puts the onus on consumers for managing food intake, which some healthcare observers applaud; others said they'd prefer to see such data on menu boards. The day of announcement, a federal court judge ordered plaintiffs in a thrice-revived suit against McDonald's to better substantiate its claims that the fast feeder made children fat. See QwikFIND aar06s

FYI ...
Jack Klues, CEO of Starcom MediaVest Group, will now oversee all of Publicis Groupe's media networks. Mr. Klues, 50, was named chairman of Publicis Groupe Media. The role gives him oversight of ZenithOptimedia as well as Starcom MediaVest. He succeeds Roger Haupt, former president and chief operating officer of Publicis, who retired. See QwikFIND aar07g ... Steve Rabosky, the Saatchi executive creative officer on Toyota's $792 million account for the last five years, resigned Oct. 21, according to President-Chief Operating Officer Rich Anderman. Harvey Marco, creative director on Toyota at Publicis Groupe's Saatchi & Saatchi Los Angeles, in Torrance, Calif., will succeed Mr. Rabosky. See QwikFIND aar06s

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