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Dave Alder to chief marketing officer, Virgin Entertainment Group, Los Angeles, from senior VP-marketing and strategic development.

Brian Georgi to director-corporate accounts, Vibe/Spin's Spin, New York, from director-events, Primedia's home technology and photography group.

Anne Marie Schiller, 42, to managing director, Los Angeles, Omnicom Group's Rapp Collins Worldwide, from senior VP-relationship manager. Grant Swain, 51, to senior VP-executive creative director, Dallas, from group creative director. Also: Gavin Twigger, 38, to group creative director, Dallas, from interactive creative director. Also: Ilene Malakoff, 46, to VP-group creative director, New York, from associate creative director.

Matthew P. Leonard, 52, to information-policy director at Harte-Hanks, San Antonio, from manager of customer-facing privacy and information-policy activities worldwide, IBM, Armonk, N.Y.

Daniel Bernard, 36, to global head-ad development,, New York, from director-ad development at Viacom's CBS MarketWatch, San Francisco.

Andrew O'Dell, 34, to senior VP, AKQA, San Francisco, from VP-business development, Aegis Group's Carat, San Francisco.

Jane Walsh to senior VP-creative director, DirectDeutsch, New York, a unit of Interpublic Group of Cos.' Deutsch, from senior VP-creative director, WPP Group's Wunderman.

Hosea Belcher to senior VP-marketing and creative services, Premiere Radio Networks, Los Angeles, from senior VP-marketing, Artisan Entertainment. He succeeds Marty Raab, who is leaving the company to pursue other interests.

Barry Kessel to chief client-development officer, Wunderman, New York, from head of its New York office. Also: Steve Zammarchi to president-New York office from president of the Chicago office; and Rick Schreuder to president- Chicago office from client lead-director of client services.

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