Brad Matson to chief marketing officer, Bluefly, New York. He previously led the marketing efforts of the Steppenwolf Theatre Co. in Chicago.
Sabine Feldmann to publisher, American Media's Shape, New York, from associate publisher.
Jim Irving to VP-marketing and product management, Jumpstart Automotive Media, San Francisco, from marketing manager, Critical Mass, San Francisco.
John Spiropoulos to VP-broadcast research director, Publicis Groupe's MediaVest, New York, from partner-associate director, WPP Group's MindShare Consumer Insights/Media Research & Development group.
Mia Carbonell to senior VP-corporate communications, Rodale, New York, from executive director-corporate communications, Time Warner, New York.
Beverly Popielarz to exec VP-chief talent officer, Interpublic Group of Cos.' Foote Cone & Belding, New York, from managing director, Watts Group.
Mike Rosen to chief investment officer, Starcom MediaVest's GM Planworks, New York, from senior VP-manager, GM Mediaworks. Also: Jennifer Shaw to senior VP-managing director, Video Investment Group, from senior VP-manager, GM Mediaworks.
E.J. Vongher, 42, to VP-group account director on technology clients, Y&R, San Francisco, a new position, from principal, Voncorp West, Sausalito, Calif., a strategic marketing communications and positioning consultancy.