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TBS is a funny cable network? Since when? At any rate, TBS is promoting itself as funny in a new "Very Funny" campaign, and it's doing it via what is undoubtedly one of the best TV promo campaigns in the history of the genre. It's brilliantly directed by Jim Jenkins, and it seems as if it should have been written by Jenkins as well, but it's the work of Publicis. We weren't aware Publicis was any funnier than TBS, but never look a gift campaign in the mouth. The premise in a nutshell, by way of five perfectly scripted :60s: TBS has a toll-free service where people call in to describe situations in order to find out whether they're funny and if it's OK to laugh. Operators at computer stations input all the data and get a funny quotient. Crisp dialogue and editing and superb casting make every scenario sail. Kudos to all involved for giving a slew of talented actors the chance to shine.

Client: TBS Agency: Publicis/N.Y. CCO: David Droga CDs: Howard Willmott, Duncan Marshall CW: Eric Quennoy AD: Jason Levine Agency Producer: Colin Pearsall Director: Jim Jenkins/Hungry Man Editor: Gavin Cutler/MacKenzie Cutler Effects: The Mill, N.Y.

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