Why bother sticking to your New Year's resolutions when it's so much easier to laugh at others as they struggle to keep theirs? From Jan. 2-11, visitors to Aquafina's "Resolutions on Film" website did just that. Created by Tribal DDB Dallas and Los Angeles-based production company Subliminal, the site asked visitors to submit their resolutions, and 10 pledges were turned into highly entertaining short films directed by a selection of up-and-coming talents plucked from the advertising, film and television industries. A new film was unveiled every day for the first week and a half of 2006, leaving the rest of the year's motivation up to you.
Agency: Tribal DDB ECD: Scott Johnson CD: Scott Biggers AD: Jordan Kretchmer Production Company: Subliminal Directors: Zack Resnicoff, Daniel Mabe, JC Khoury, Angel Traverso, Jody L. Miller, Crystal Moselle, Dina Mande, Brent Jones, Ryan Barri, Mark Lyon, Melanie Mandle, Mo Husseini, John Shotwell, Ariel Danziger