Absolut tokyo Style

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Absolut's online"Metropolis" project takes an exotic people's threads approach, as it follows photographer Nadav Kander on a journey to the other side of the world where he plucks 11 creative-but nonprofessional-personalities off the streets of Tokyo to interpret the vodka via their innovative and individual fashions. A visit to the website exposes viewers to a subway map connecting all 11 of the amateur fashionistas, along with interviews, downloads and behind-the-scenes videos of the making of the Absolut outfits.


Client: Absolut Agency: Great Works CD: Ted Persson CW: Kristoffer Triumf AD: Max Larsson von Reybekiel Graphic Designers: Fredrik Karlsson, Jens Eriksson Production Manager: Johan Magnusson Flash Designers: Fredrik Karlsson, Oskar Sundberg, Jocke Wissing

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