The Smoking Gun
Cadillac continues to claw its way back to stylish with this beauty shot directed by Gorgeous Enterprise's Peter Thwaites, who previously turned in some stunning car work for Nascar. Here, we see a new V-Series Caddy pull back into a tunnel as we hear the sounds of a gun being loaded, cocked and fired. As the car speeds into the open, the voiceover has just one word: "Bang!"
Client: Cadillac Agency: Chemistri ECD: Mark Tutssel CDs: Daniel Hennessy, Bertrand Garbassi CW: Jeff Cruz AD: Brad Mancuso Agency Producer: Jack Nelson Director: Peter Thwaites/Gorgeous/Anonymous Editor: Neil Smith/The Whitehouse, London Effects: Absolute, London Music: Led Zeppelin/"Rock and Roll" Sound Design: Owen Griffiths/Jungle
Who's Your Daddy?
After all the hand-wringing about Janet Jackson's "wardrobe malfunction," somebody had to just, you know, go for it. Anheuser-Busch chickened out, but internet registrar GoDaddy.com saw it through. Here we see the "GoDaddy Girl"-a busty bobblehead with a tenuous blouse-testifying before some sort of decency committee about the routine she'd like to do during the Super Bowl when the truth, and other things, come out.
Client: GoDaddy.com Agency: The Ad Store CD: Paul Cappelli CWs: Aaron P. Brown, Paul Cappelli Director: Bryan Buckley/Hungry Man Editor: Colby Parker Jr./Whitehouse, N.Y.
Anheuser-Busch again produced the popular favorite of this year's game with a slapstick gag from DDB/Chicago for Bud Light. Directed by Harvest's Michael Downing, the spot shows a skydiving coach coaxing a reluctant student to jump with a six-pack of Bud. The student doesn't go for it, but the pilot does, leading to a comic mid-air crisis.
Client: Bud Light Agency: DDB/Chicago CCO: Bob Scarpelli GCD: Mark Gross CW: Joe Sgro AD: Dan Strasser Director: Michael Downing/Harvest Editor: Grant Gustafson/Whitehouse, Chicago Effects: Optimus Music: Hum
It's Not What You Think
Mortgage company Ameriquest became this year's overachiever with a pair of sleeper hits from DDB Direct/L.A. and director Craig Gillespie. Both show people who land in situations where they seem to be something they are not-a lead-in to Ameriquest's pledge to not judge borrowers too harshly. In one, a man preparing a surprise dinner ends up looking like a cat killer. In the other, a cellphone talker is mistaken for a stickup artist and is unceremoniously maced and beaten-like all public cellphone-talkers should be.
Client: Ameriquest Agency: DDB Direct/L.A. ECD: Mark Monteiro CD: H?l?ne C't? CWs: Pat McKay, Josh Fell ADs: Feh Tarty, Michael Mittelstaedt Agency Producer: Vanessa MacAdam Director: Craig Gillespie/MJZ Editor: Haines Hall/Spot Welders Music: Mikael Sandgren/Soundelux DMG Sound Designer: Tom Ozanich
Ten Things I Hate About Ads
FedEx went meta this year with a spot from BBDO/N.Y and Hungry Man director Bryan Buckley that explains-and incorporates-the 10 ingredients of a blockbuster Super Bowl ad. They're all here: animals, cute kids, a celebrity and, of course, a cheesy pop song. When Journey's "Don't Stop Believing" cuts in behind the FedEx logo, the rest of the ads in the game know they've been punked.
Client: FedEx Agency: BBDO/N.Y. CCO: David Lubars ECD: Eric Silver ACD/CW: Dan Kelleher ACD/AD: Jerome Marucci Director: Bryan Buckley/Hungry Man Editor: Gavin Cutler/MacKenzie Cutler Effects: Quiet Man Music: Human