American Beauty

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Ordinarily, we loathe the appropriation of real songs - anyone catch the current counter-evolutionary adaptation of Devo's "Whip It" for a dust mop? - but with an inherently jingly Burt Bacharach tune, somehow it's OK. So instead of the familiar San Jose ditty, we have "Do You Know the Way to Use eBay," presented as a surprise production number, delivered by a woman to her unsuspecting hubby, suitably camped up for that light and frothy eBay touch. Even more remarkable is the fact that the spot is directed by Brit theater/film wunderkind Sam Mendes. Going down the road to perdition in your spare time, eh, Sam? And according to Goodby Silverstein, Mendes does not get the credit for the wry idea of giving the guy a carpal tunnel hand brace. He showed up like that.

Client: eBay Agency: Goodby Silverstein & Partners CD: Jamie Barrett AD: Steve Mapp CWs: Jamie Barrett, Steve Mapp & Matt Rivitz Agency Producer: Cindy Fluitt Director: Sam Mendes/Moxie Pictures Editor: Avi Oron, Bikini Edit Music: Elias Associates

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