Behold the Power of Hype

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Mentioning lactose intolerance in a cheese ad seems a bit dangerous, we suppose, but how's this for hubris? Oregon is belittling the cheese of Wisconsin! We can't comment on the quality of Oregon cheese; we didn't know they made any. But, thanks to Portland's JohnsonSheen, they have plenty of 'tude for a state not known for much besides excessive rainfall. "Our media director is a big Green Bay Packers fan," explains AD Brent Anderson of the ad that has the temerity to suggest Wisconsin cheese makes a great hat. "So, naturally, we had to make fun of him."

Client: Oregon Dairy Farmers Agency: JohnsonSheen Advertising CD: Mike Sheen CWs: Miguel Caballero, Eric Samsel AD: Brent Anderson Photographer: David Emmitte, Polara Studios Print Producer: Jo Marie

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