From French Canada, we get two spots for chocolate milk that are dark and twisted yet somehow whimsical. Set in a dungeon-like kitchen with a large, creepy nursery rhyme-grumbling chef who keeps chocolate animals captive in caves, the spots show the darker side of chocolate milk manufacturing, via microwave and blender. The tag? "Frighteningly good." Tres apropos.
Client: Le Lait Agency: BBDO/Montreal CD/CW: Laurent Prud'homme CD/AD: Martin Beauvais Director: Guillaume De Fontenay/Cinelande