Deep Veldt

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The new U.K. PS2 TV campaign, which presents "Life on the PlayStation," puts a clever spin on nature doc shtick, as we witness ventriloquists stalking athletes, and porn stars picking out prey from a dimwitted herd of golfers somewhere in the sub-Saharan wilds. Sometimes a really big cast, a certain amount of near nudity and an off-the-wall idea is all you need to make magic. Narrated by a hushed African-accented VO, it's a writer's dream with lines like, "A lone golfer is no match for three fit females. Meanwhile, a large male takes a golfer from behind." Guaranteed to bag Gold Lions.

Client: PlayStation 2 (U.K.) Agency: TBWA/London AD/CWs: Tony McTear, Paul Silburn Director: Daniel Kleinman/Large Editor: Steve Gandolfi/Cut & Run Effects: Framestore CFC, London

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