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You've gotta hand it to ChiatDay. The new starkly colorful iPod "Silhouette" campaign, though painfully simple to the point of not even requiring the services of a photographer, somehow seems as innovative as the product. That's not an easy thing to do in any color, and these ads also come in green and purple. But when we see one in black, we'll really be impressed.

Client: Apple iPod Agency: TBWAChiatDayL.A. Chairman/WWCD: Lee Clow CD/AD: Duncan Milner CD/CW: Eric Grunbaum AD: Susan Alinsangan CW: Tom Kraemer Art Buyer: Betsy Horowitz Print Producer: Scott Henry

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