Hardcore B-Ballin'

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This ad is part of a Reebok campaign that recently won John Huet the Professional Advertising Photographer of the Year honor at the International Photography Awards, known as the Lucie Awards. The ads are intended to "show hardcore teenage players that Reebok really understands basketball and how important it is to them," says McGarryBowen ECD Warren Eakins. Hence, none of the ads ID the players since "hardcore young players would know them on sight." The guy seen here is Baron Davis of the Golden State Warriors, "a veteran known for his shooting ability," says Eakins.

Client: Reebok Agency: McGarryBowen, N.Y.ECD: Randy Van Kleeck ECD/Art Director: Warren Eakins CW: Mike Smith Print Producer: Amy Moorman Photographer: John Huet

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