Harnessing a Few Laughs

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Dairy Queen continues to hip up its image. It's in the process of becoming just DQ now, which we can understand, since Dairy Queen sounds a bit like a lactating transvestite. This particular spot, called "Baby Bjorn," could be for anything, but it boasts some hilarious digital sight gags, as a baby, strapped to daddy's chest, head-butts and knee-groins his poor father because the old man won't give him any ice cream. This spot is a forbidden treat-kinda like DQ ice cream.

Client: Dairy Queen Agency: Grey Worldwide/N.Y. ECD: Jonathan Rodgers CD/CW: Ari Halper CD/AD: Steve Krauss Agency Producer: Diane Gay Director: Baker Smith/Harvest, Santa Monica Editors: Chuck Willis Bill Cramer/Crew Cuts Effects: Quiet Man Music: Face the Music Sound: Sound Lounge

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