Lasers as a Crossover Concept

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For a local laser cosmetics clinic, Spokane agency WhiteRunkle found an unusual illustration solution. And they admit that it's a suit who came up with the idea. "We were originally planning to build props and shoot the visuals, but a tight production budget forced us to look at other options," explains ACD Mark Chamberlain. "It was actually someone on the account side, Rod Keller, who suggested we give local videogame developer Cyan Worlds a call." That would be Cyan of Myst and Riven franchise fame. "We got in touch with Cyan's Joshua Staub, who developed these illustrations for us," adds Chamberlain. "The company has a tremendous amount of knowledge concerning 3-D rendering, of course, and they were able to provide spot-on illustrations from just a few sketches."

Client: Laser Cosmedics Agency: WhiteRunkle, Spokane, Wash. CD: Bill Northrop AD: Mark Chamberlain CW: Matt Gilmore, Chris Tweedy Illustrator: Joshua Staub

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