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We kneel before the latest round of Virgin Mobile spots, in which the always clever and provocative Ari Merkin and the crew at Fallon/N.Y. manage to insult three religions to make the utterly secular point that Virgin has a "pay as you go plan." Ingenuous young people ask a pastor, a rabbi and a Buddhist monk questions about corporate ethics, and though they get vague replies that are clearly designed not to provoke a public outrage, surely someone has recovered sufficiently from Janet's Nipplegate to pop a blood vessel over this? A fourth take features the standard waffling whitebread politician; notice the absence of an Islam-themed spot. Not even Virgin is that crazy.

Client: Virgin Mobile Agency: Fallon/N.Y. ECD: Ari Merkin CW: Scott Cooney AD: Jerome Marucci Agency Producer: Stan Prinsen Director: Tim Godsall/Biscuit Filmworks Editor: Geoff Hounsell/Lost Planet

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