A bunch of suits, both men and women, meet in a conference room and greet each other by vigorously but casually sucking face. This is by way of illustrating the super, "Shaking hands spread more germs than kissing." No, it's not some bizarre health PSA that plays at 2 a.m., it's a Canadian spot, tagged "We can explain," for Science World British Columbia-which is apparently a completely legit, kid-friendly science museum in Vancouver, judging by its website, www.scienceworld.bc.ca. We know science museums are desperately trying to be cool and attract young people, but this strained attention-getter is well beyond the call of duty, even for Canada. Watch it win a Gold Lion.
Client: Science World Agency: Rethink Communications, Vancouver CDs: Ian Grais, Chris Staples CW: Rob Tarry AD: Rob Sweetman Agency Producer: Jacqueline Burgmann Director: Michael Downing/Radke Films Editor: Glen Wilson/JMB Post Music/Sound Design: Wave Productions