Packin' Heat

Published on .

Altoids, Leo Burnett and photographer Tony D'Orio are at it again for 'toids' cinnamon gum. In addition, "burn effect" two-pagers recently ran in The New Yorker, in which the heat of an Altoids ad on one page seeps through to a mock cartoon on another page, featuring the Devil and Eskimos who can't handle the curious strength.

Client: Altoids Agency: Leo Burnett USA ECDs: G. Andrew Meyer, Noel Haan CW: Pam Mufson AD: Jeremy Smallwood Photographer: Tony D'Orio

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