Parental Power Point

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Mother/N.Y. teamed up with Virgin Mobile to educate parents about teenage cell phone use and equip teens with the tools of persuasion. At, kids can download Power Point presentations to make a rational case for a pay-as-you-go plan, as well as stickers with parental reminders like "Future deadbeat" and "Do you love me? Check yes or no."

Client: Virgin Mobile Agency: Mother/N.Y. CDs: Linus Karlsson, Paul Malmstron Strategy: Andrew Deitchman ADs: Rob Baird, Dylan Bernd CW: Allon Tatarka Interactive Agency: Barbarian Group Illustrator: Henrik Wlase Photographer: Clay Enos

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