Penex is Mightier

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Sex, blogs and rockin' videos-the formula cooked up by MaximOnline and creative marketing shop Night Agency to reach out and touch the magazine's horny, web-savvy readership where their internet browsers are. The creative trailblazers behind the eye-popping "Head and Body" viral campaign for MTV and Motorola, Night Agency was tapped to conceive, shoot and produce a series of viral web films to draw attention to MaximTV (the online video portion of the site) and spread those virals throughout the internet. Leveraging its mastery of online seeding and blog navigation, the agency successfully planted the first viral-a cheeky testimonial for a new drug called Penex developed to combat the embarrassing symptoms of HEB (hyper erectile bloat)-throughout the blogosphere.

Agency: Night Agency Producer: Dan Lubell CD/Editing/Animation: Scott Cohn CW/Director/Sound: Oren Brimer

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