Rockin' Out

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On behalf of a local mover, L.A.'s The Motta Co. cleverly targets "young professionals who are inclined to take on the unenviable task of moving all by themselves," explains AD Reece Hoverkamp. "The campaign reminds people that objects are just objects - until moving day rolls around."

Client: Redondo Van & Storage Agency: The Motta Company AD: Reece Hoverkamp CW: Prentice Howe Photographer: Jonah Light

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