Hey, it's the Coke "Summer" campaign! It's kinda like Dogtown and Z Boys, but everyone drinks Coke and they don't skateboard all that well. One kid narrates via VO, and you can bet there's plenty of quick-cut, faux-verit? footage of bad skateboarding, van driving, chaste pool parties and . . . more bad skateboarding. These kids don't seem to do much and it looks like their summer isn't all that great. But as the VO kid says, "What's the point of me telling you all this? There's no point. It's summer." Like, yeah!
Client: Coca-Cola Agency: Berlin Cameron Partners CD: Ewen Cameron CD/AD: Jason Peterson CWs: Griffen Creech, Mark Maziarz, Randy Krallman Director: Vogel Villar-rios/Believe Media Editor: Jim Ulbrich/89 Editorial