Texting, 1, 2, 3

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Amid the hideous, ever more Vegas-tacky signage of Times Square, we actually saw something recently that was of passing interest: A Motorola billboard in which a pair of giant cell phones conducts a series of fairly snappy text message conversations, at least by billboard copy standards. One exchange even ends with the pointed line, "So why are we being advertised in the middle of a place where stripping is no longer allowed?"

Client: Motorola Agency: McCann-Erickson/New York CD: Joyce King Thomas AD: Fermin Guerrero CW: Eric Goldstein

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