Touching Up the Touchdown

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Nike's "Gamebreakers" is touting an interactive football game at, but this fact can easily be lost in the sheer wonder of watching what seems to be a football videogame that might be playable someday on the PS6. Well, it is pretty much a football videogame-the almost all-CG spot is choreographed by David Fincher and executed by Digital Domain, and it looks so otherworldly good it makes real football seem even more boring than it already is. Just don't anybody make a hologram of John Madden, OK? See p. 44 for more on this stunning spot.

Client: Nike Agency: Wieden + Kennedy/Portland CDs: Hal Curtis, Mike Byrne CW: Derek Barnes AD: Ryan O'Rourke Agency Producer: Jeff Selis Director: David Fincher/Anonymous Content Effects/Animation: Digital Domain Sound Design: Ren Klyce/Mit Out Sound

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