BBDO wins $11M Tiger Beer account

By Published on .

[Singapore] Asia Pacific Breweries, one of Singapore's top five advertisers, moved the estimated $11 million creative account for No. 1 beer brand Tiger Beer to Omnicom Group's BBDO Worldwide after a four-way pitch that did not include the incumbent, BBDO's Omnicom sibling DDB Worldwide. Media buying remains with WPP Group's MindShare.
Most Popular