Brazil's Africa launches magazine

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[Sao Paulo, Brazil] Hot young agency Africa, started by famed Brazil adman Nizan Guanaes just two years ago, uses the same tools it recommends to its clients-full-scale ad campaigns. The high-profile Mr. Guanaes' latest effort is a glossy magazine about the agency called Africa, designed by Brazilian Vogue's Art Director Ciro Girardi with stories about the agency and paid ads by media including Clear Channel, MTV, and local magazines and TV networks. Africa is on sale at newsstands for $7, and is being backed by cable TV, print and outdoor ads. Mr. Guanaes and his partners have also appeared in TV spots to promote the agency, ending with Mr. Guanaes saying "Call me. Call Africa." Africa already ranks as a medium-size agency, whose clients include major bank Itau, Vivo mobile phones and Brahma beer. Mr. Guanaes is best known for starting Sao Paulo agency DM9, selling it to DDB, and returning to turn around a floundering DM9 DDB several years ago.
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