Cadbury rolls Snapple in Mexico

By Published on .

[Mexico City] Cadbury Schweppes launched Snapple in Mexico with an unusual street campaign in which hundreds of people went about daily life in Mexican cities dressed as giant pieces of fruit from Snapple flavors and bearing a Snapple logo. Bananas hailed taxis, strawberries entered stores, and other fruit rode subways and sat on park benches. "They did everything as if they were people," said Jose Luis Betancourt, president-CEO of Snapple's launch agency Betancourt Beker Euro RSCG, Mexico City, "They were cool fruit, with attitude."
Most Popular