Fiat lures ladies via Clooney capture

By Published on .

[Turin, Italy] In a Fiat spot that tries to seduce female car buyers in Europe, an Italian woman traps George Clooney in her Fiat Idea car. In the commercial, filmed on the winding roads around Lake Como-where Mr. Clooney owns a home-a beautiful Italian woman leaves her bright-orange Idea in front of a villa. Jogging by, Mr. Clooney spots the car's open door and hops in to examine the car's features. Back in a flash, the woman uses the remote key to lock the door, hops in the other side and drives away with Mr. Clooney, a not-unwilling prisoner. The spot ends with her voice-over in accented English: "George not included." The spot, developed by Publicis Groupe's Leo Burnett with the Fiat Coordination Center, broke in Italy last week.
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