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Unilever is believed to be reviewing the $45 million international account for the margarine brand known as Flora in the U.K. and Becel, among other names, in continental Europe. The brand, which includes a cholesterol-lowering version called Pro Activ, is handled by Interpublic's Lowe & Partners. ... German publisher Axel Springer launched Forbes Russia this month under license from Forbes. The monthly Russian-language magazine appeared with 132 pages, including 27 ad pages and four paid inserts; circulation is 40,000. ... Interbrew appointed Lowe China, Shanghai, to handle its local brands including Double Deer, Baisha, Jinling and KK, after a pitch.
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