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France Telecom split its $330 million pan-European media-buying account, including cellphone company Orange, between two of the nine agencies previously on its roster: Havas' Media Planning Group and Interpublic Group of Cos.' Initiative Media. ... Sweden's SCA Hygiene Products, a major competitor in Europe to Procter &Gamble Co. and Kimberly-Clark in paper products, has put its estimated $22 million continental European feminine-hygiene account into review. Incumbent Forsman & Bodenfors, Gothenberg, will re-pitch. ... P&G launches Head & Shoulders this month in Korea, where there are only two anti-dandruff shampoos, with ads from Publicis Groupe's Leo Burnett Worldwide.
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