Mitsubishi Motors named Omnicom's BBDO
Guerrero Ortega, Manila, to handle its estimated $2.3 million creative and media account in the Philippines, including passenger cars, SUVs, trucks, vans, parts, service and dealer support after a pitch against Grey's Campaigns & Grey and local agency Jimenez-Basic Advertising. The incumbent was Publicis Groupe's Publicis Worldwide, Manila. Mitsubishi, which has an alliance with DaimlerChyrsler, already works in Thailand and Singapore with BBDO, Daimler-Chrysler's global network. ... DaimlerChrysler moved its Mercedes-Benz truck account in Europe to Dusseldorf-based BBDO Worldwide and a BBDO subsidiary, Ludwigsburg-based L&K, following a pitch. The previous agency was local shop H2e, Stuttgart. Scholz & Friends, Berlin, also pitched.