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Walt Disney Co. named WPP's Ogilvy & Mather Worldwide to the estimated $5 million account to develop advertising and below-the-line marketing for the Hong Kong Disneyland theme park scheduled to open in 2005 or 2006, the third Disney park outside the U.S. after Tokyo and Paris. ... Virgin Atlantic Airways appointed Bartle Bogle Hegarty, 49%-owned by Publicis Groupe, to reposition the airline's upper class offering in Japan. ... Dentsu Group reported a 2.3% decline in revenue and a 76.5% increase in net income during the first half of its fiscal year ended Sept. 30. The company cited a weak Japanese economy, the outbreak of severe acute respiratory syndrome (SARS) in Asia and the war in Iraq as the main reasons Dentsu clients cut advertising budgets this year. ... Molson is moving the $60 million account for its Kaiser beer brand in Brazil to independent agency W/Brasil, Sao Paulo, from Bates, which will merge with WPP's Young & Rubicam.
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