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After steadily losing much of its General Motors Corp. business in the U.K. to Delaney Lund Knox Warren, Lowe won a pitch against that agency and Omnicom's TBWA GGT to re-launch the Tigra. ... London-based M&C Saatchi plans to open its first offices in continental Europe this year-in France, Germany, Spain and Italy-to position the network better to win multinational business. Bill Muirhead, an M&C partner who is spearheading the expansion drive, said it is client led. M&C already has offices in the U.S. and Asia. ... Zurich, Switzerland-based UBS broke its first global marketing campaign under its new single-brand name. The company was known until mid-2003 as UBS Warburg for investment banking and UBS PaineWebber for brokerage services. The heaviest spending on the campaign by Publicis Groupe's Publicis Worldwide, London, will be in the U.S. but it will also run in Europe and Asia. The tagline is "You and Us-Could this be the world's most powerful two-person financial firm?"
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