Interpublic shops win Nokia Europe

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[London] Nokia awarded a pan-European ad budget for a next-generation range of mobile phones, backed by as much as $250 million to $300 million in spending, to Interpublic Group of Cos. agencies, the winners in a four-holding-company-review.

The new handsets will offer advanced music and video capabilities as well as telephony and e-mail functions.

At least four Interpublic companies- Lowe, Draft Worldwide, digital agency R/GA and events shop Jack Morton-will create advertising, direct marketing, events, trade marketing and music sponsorship for the handsets. Much of the campaign will be driven by nontraditional media. Also pitching were Grey Global Group's Grey Worldwide, Omnicom's DDB, and Havas' Euro RSCG. Grey retains its existing Nokia business in Europe, including mobile phones and gaming phone N-Gage. Nokia's director of communications for multimedia, Kari Tuutti, said, "We cannot confirm any appointment and budgets are pure speculation."

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