[Madrid, Spain] McDonald's Corp. consolidated its advertising in Spain at Omnicom Group's TBWA
after a pitch against the marketer's other global networks, Omnicom's DDB
Worldwide and Publicis Groupe's Leo Burnett
Worldwide. TBWA and Vitruvio Leo Burnett had shared the business, the company said, but TBWA handled the Spanish launch of the global "I'm lovin' it" campaign and a new Happy Meal promotion.