P&G rolls out kids' toilet paper

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[Schwalbach, Germany] Procter & Gamble Co. is rolling out Kandoo moistened toilet paper for kids in Germany, Austria and Switzerland this month. The company claimed Kandoo is selling well in the U.K. and France, where it was launched in summer 2002. The brand is handled by Publicis Groupe's Saatchi & Saatchi. The Frankfurt office is creating TV and print ads for the launch in the German-speaking countries. See the spot on AdAge.com QwikFIND aap25n.
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