Pizza Hut taps Wieden for U.K.

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[London] Pizza Hut, jointly owned in the U.K. by Whitbread and Yum Brands, has appointed independent agency Wieden & Kennedy London to create a fresh $25 million marketing strategy for the U.K.'s leading pizza chain. The main focus will be to increase traffic, but Wieden's work will also highlight Pizza Hut's recent introduction of healthier options such as a lower fat Pizza called Hi-Light, and an extension of its salad range. Wieden & Kennedy beat independent London agencies WCRS and Clemmow Hornby Inge, as well as Bartle Bogle Hegarty, owned 49% by Publicis Groupe. Omnicom-owned incumbent Abbott Mead Vickers BBDO did not re-pitch.
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