Red Bull creator plans food chain

By Published on .

[Fuschl, Austria] Dietrich Mateschitz, the man behind the Red Bull energy drink, announced last week that he will start an unusual fast-food chain this fall called Carpe Diem, a Latin expression that means "seize the day." The first outlets will be in Salzburg, Austria and Zurich, Switzerland, with franchised restaurants throughout German-speaking Europe to follow if the concept is successful. An Austrian celebrity chef, Joerg Woerther, has created a finger-food menu of Austrian and international specialties. Red Bull, a $2 billion business, will be served at the restaurants.
Most Popular