Shopping titles test German market

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[Munich, Germany] Conde Nast International published a 198-page German-language version of Lucky , the U.S. monthly that has created a new magazine category that other publishers are now entering. In Germany, rival Gruner & Jahr started Woman Shopping in October 2003, put out a second issue in February and plans one more this year. Heinrich Bauer Verlag launched Shop & Style in February and plans four issues this year. Conde Nast tested the concept in 2003 under the name Glamour Goes Shopping and sold more than 500,000 copies. "The German publication of Lucky can be considered a one-shot to test the market," said Jonathan Newhouse, chairman of Conde Nast International, in an e-mail. "There are a few shopping-type magazines being published in Europe, between five and 10 at present ... almost all on a quarterly or one-shot basis." German Lucky has 60 ad pages, including ads from L'Oreal, Chanel, Beiersdorf and Henkel & Schwarzkopf.
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