Singer Jamelia to appear in RBK ads

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[London] Reebok has signed Jamelia, a British R&B singer tipped for global fame, as the latest face of its RBK clothing brand in the U.K., as it rolls out a range of NFL- inspired apparel for women.

Pictures of Jamelia will appear before Christmas in stores where the range is sold. The NFL collection includes fitted velour tracksuits and satin hotpants. As part of the one-year deal, negotiated by Reebok's London-based PR and marketing consultancy Cake, Jamelia will appear at Reebok events and act as a "fashion consultant" to develop further RBK collections for young women. A rising star in the U.K., Jamelia is already appearing in an ad campaign for Sara Lee hosiery brand Pretty Polly. While RBK marketing efforts have focused on music since the U.K. launch earlier this year using U.S. stars such as 50 Cent, Jamelia is the first British urban-music star to promote RBK.

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