VW threatens action over fake ad

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[London] Volkswagen is threatening to take legal action against the makers of a hoax viral commercial featuring a Palestinian suicide bomber driving one of its Polo cars. In the Internet spot, a man wearing the same style of checked scarf made famous by the late Palestinian leader Yasser Arafat jumps into a VW Polo and drives around a city before blowing himself up inside the car. After the explosion, the terrorist is extinguished, but the car remains intact.

The short film, which plays on DDB London's long-running "small but tough" Polo ad campaign, flew around the world via the Internet. Volkswagen said in a statement: "Neither Volkswagen nor any agency acting on behalf of Volkswagen was involved in any way with the creation, production or distribution of this material. Volkswagen is reviewing legal steps against the initiators of this material."

The makers of the film are a duo who are known as Lee and Dan. They have previously made legitimate viral and print ads for marketers including Sony PlayStation, Ford and BP. Lee and Dan issued an apology for any offense they have caused, but they did not return calls for comment.

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