Work: Coke Light

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Coca-Cola Co. introduced Coke Light with Lemon in Singapore with sophisticated print and outdoor ads by Bartle Bogle Hegarty, Singapore, that feature the drink as a substitute for real lemons in executions designed to look like designer fashion brands. Two print ads display Coke Light with Lemon cans wedged in juicers, and a third lines up a can next to a saltshaker and a tequila shot glass, signifying its place in the traditional lick, sip and suck tequila ritual. Art directors: Alex Lim, David Wong. Copywriter: Tinus Strydom.
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