Work: The Economist

Published on .

WPP Group's Ogilvy RedCard, Ogilvy & Mather Worldwide's immersion marketing arm, is generating buzz in Singapore this month with an outdoor campaign for The Economist. Executions include doormats that say "Don't Be One," an image of a brain made of magazine pages on outdoor posters, and GQ-looking actors with daggers protruding from their backs who carry bright red briefcases printed with phrases like "Survive office politics." The campaign may run in Hong Kong, and even the U.S. and Europe. Art director: Craig Smith. Copywriter: Naoki Ga.
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