Work: Lee Jeans

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The first ads since Storakers McCann, Stockholm, won Lee Jeans' pan-European account from Fallon, London, are breaking as a fall campaign in fashion magazines, billboards and in-store with the tagline "Lee: Behind the scenes since 1889." Playing on the desire to be a celebrity, ads feature "Robbie Williams' fan-mail coordinator" and "Kylie Minogue's dog supervisor" as the new Lee Jeans models.
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