"Don't Think. Shoot" is the tagline of Sony's pan-European TV, cinema and print campaign by Fallon, London, for the Cybershot digital camera, demonstrating that spontaneity is the key to digital photography. Images include a train passenger photographing a stranger on a platform and a man taking shots of a guard dog behind a fence as he backs away from it. Copywriter: Sam Heath. Art director: Frank Ginger.