Work: Vita

Published on .

Kicking off swimsuit season, Hong Kong beverage marketer Vita is promoting two low-cal drinks, Light Chrysanthemum Tea and Light Lemon Tea. A DDB Worldwide, Hong Kong, spot toys with three Cantonese metaphors for a shapely body-a butterfly, swan and bee. Swimmers do the butterfly stroke and ballerinas dance to "Swan Lake." Chilled tea drinks are a huge beverage category in Asia. Art director: Edmond Chan. Copywriter: Derek Wong.
Most Popular