Wunderman sees Cannes results

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[New York] After launching a bold, multi-pronged direct-response recruitment campaign at last month's Cannes Lions International Advertising Festival, Wunderman Chairman-CEO Daniel Morel reported that he is getting calls and e-mails from possible candidates. During the festival, Wunderman placed outdoor ads around Nice airport-the arrival point for most Cannes delegates-and along the Croisette beachfront boulevard in Cannes to lure Lions Direct winners to Wunderman, part of WPP Group's Young & Rubicam. There were also targeted flyers, e-mails and very nontraditional media like cigars and champagne dressed up with special Wunderman labels that included Mr. Morel's contact details and were hand-delivered to Lions winners. "Stingy agency? Mean boss? If you're a first class creative, why are you flying economy?" reads the copy of one ad. It continues: "Daniel puts great value on Lions-and the people who win them," and ends with an invitation to call Mr. Morel on a specially set up telephone number. "We want to position Wunderman as a creative institution," he said from the Carlton Hotel terrace, scene of many an informal interview in Cannes. "I'm here to recruit. We're letting people know in a slightly ballsy, humorous way." Another ad headed "We're only expecting one response to this ad" was aimed specifically at the Lions Direct Grand Prix winner. Last week Mr. Morel was mum about whether anyone from Grand Prix winning agency Host in Sydney, Australia, has taken the bait. About the campaign's budget he would only say that the cost is "a fraction of what it'd cost to pay a headhunter"-generally one third of the new hire's first-year salary.
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