Bartle Bogle churns out new work for Unilever

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[London] A steady stream of new creative work is appearing for brands like Mentadent toothpaste that Unilever has moved to Bartle Bogle Hegarty, cementing that agency's growing role as a major international Unilever agency. In its first Mentadent campaign since winning the pan-European account last May, 49% Publicis Groupe-owned Bartle Bogle uses arresting images to warn consumers that sugar can be found in unexpected places. In different print ads, toast, ravioli and potatoes are arranged to represent a mouthful of teeth. In addition to Mentadent and Signal toothpaste brands, Bartle Bogle last year also picked up international Unilever detergent and margarine business, all previously at Interpublic Group of Cos.' Lowe Worldwide.
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